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Press Release

May 2011

Invigorate wins national contract to launch Moosta in Australia. The new collective shopping site is set to go live in Australia in approximately two weeks.

Invigorate Marketing is delighted to partner with Moosta to launch the new brand in Australia. The launch will involve a tactical rollout across the nation on a state by state basis achieving cut-through and take up by harnessing the power of online social networking, media publicity and radio advertising.

Invigorate has been working with the Moosta team to develop a national marketing strategy for the brand to manage its positioning, management and market engagement.

'We are looking forward to supporting Moosta to succeed in Australia. The first phase of the launch is progressing extremely well. Thousands of Australians have already subscribed to Moosta to receive daily deals via email and this number is increasing significantly by the day, said Tess Sanders Lazarus.

Moosta is great for businesses and great for consumers. It provides Australian businesses with a fast, efficient, direct and cost effective vehicle for the promotion of great deals and importantly it provides consumers with a means of buying fantastic shopping experiences at the 'click of a mouse'. Shopping doesn't get any easier than this!

For further information, please contact Invigorate Brisbane office on 07 3870 5288.